Wingstop Doubles Down on WWE & UFC with TKO Group

Wingstop is expanding its presence across combat sports through an enhanced sponsorship deal with TKO Group Holdings. After activating at WWE SummerSlam 2024, the brand returns as a presenting sponsor at this weekend’s SummerSlam 2025 at MetLife Stadium—now a two-night event. Wingstop will also appear at future WWE events like Royal Rumble and WrestleMania.

On the UFC side, Wingstop will serve as presenting sponsor of UFC 322 this November, likely at Madison Square Garden. The deal includes Octagon signage and branding across all fight-week events. With 2,800+ locations globally, Wingstop continues to invest in reaching fans where the action is.