Big East Extends Playfly Partnership Through 2031

The Big East Conference and Playfly Sports have renewed their multimedia rights partnership through 2031. Since teaming up in 2016, sponsorship revenue has skyrocketed by over 165%, including six new sponsors added for the 2024–25 season.

Playfly will continue activating the Big East Road Trip, bringing pregame excitement to all 11 campuses and major tournament locations like Madison Square Garden and Mohegan Sun Arena. The negotiation was supported by Leona Marketing Group.