Jalen Hurts Leads Sprite’s “Obey Your Thirst” Comeback

Philadelphia Eagles QB Jalen Hurts headlines Sprite’s revived “Obey Your Thirst” campaign in a new 30-second spot titled “Success Hurts.” The ad humorously shows Hurts staying cool under pressure as a reporter fires off absurd questions, mirroring the composure he’s known for off the field. Created by Majority with help from WPP and Publicis Groupe, the campaign is set to run across TV, digital, and streaming. Sprite’s move follows past collaborations with athletes like Anthony Edwards and Sha’Carri Richardson, aiming to connect with a new generation of fans.