Moët & Chandon Makes a Bold Entrance into Formula 1

Moët & Chandon officially popped into the spotlight at the Belgian Grand Prix, marking its debut as F1’s title sponsor under LVMH’s new 10-year global luxury partnership with the sport. The brand reimagined F1’s Cool Down Room with sleek, red design touches, custom helmet berths, and a neon-lit walk of fame. To commemorate the moment, they launched a $40K limited-edition jeroboam engraved with the race’s top three finishers and the buyer’s name. CEO Sibylle Scherer sees the partnership as a way to toast a younger, passionate F1 audience—who may become Moët’s next generation of fans.