Playfly Expands Home Team Advantage for Local Sports Streaming

Playfly Sports is expanding its Home Team Advantage (HTA) ad tech platform, making it the first end-to-end digital advertising solution for all U.S.-based local/regional NBA, NHL, and MLB games.

With in-market streaming up 36% year-over-year, the expansion—powered by FanServ—helps teams, networks, and rightsholders better monetize streaming inventory. Partners like Twins.TV, MavsTV, and Root Sports Stream (Mariners) will benefit from enhanced direct and programmatic ad solutions, driving incremental revenue in a rapidly growing space.