Shaq Goes AI: Carvana Launches Shaqbot

Carvana has teamed up with Basketball Hall of Famer Shaquille O’Neal to launch Shaqbot, an AI-powered digital assistant that lets users chat with and even hear responses in Shaq’s voice.

The partnership includes a national ad campaign, a dedicated site (Shaqvana.com), and a unique Shaq Filter for car-buying, spotlighting vehicles fit for larger frames. O’Neal, now a Carvana brand ambassador, says AI offers athletes new ways to connect with fans and brands.

Carvana’s co-founder Ryan Keeton noted that Shaq’s charisma and business savvy make him a perfect fit to push innovation in customer engagement.