AB InBev Strikes Global Netflix Partnership

AB InBev has signed a landmark global marketing deal with Netflix, making its beer brands title sponsors of Netflix shows and live events worldwide. The agreement includes sponsorships of NFL Christmas Day games, the 2027 Women’s World Cup, and boxing matches, along with integrations into select shows and co-branded packaging.

The partnership kicked off with limited-edition Cerveza Victoria packs tied to the Canelo Alvarez–Terence Crawford fight in Mexico. While Netflix offers new marketing platforms, AB InBev continues traditional sponsorships, including the Olympic Games through LA28.