MLB Sponsors Talk Tariffs, Innovation & Fan Engagement at All-Star Week

Tariffs were a hot topic at MLB’s All-Star Game, with brands like Nike and New Era adapting manufacturing strategies. Despite supply chain uncertainties, consumer demand is high, collaborations are growing, and sponsors like T-Mobile and Capital One activated creatively around the event. MLB execs and partners emphasized adaptability, with future innovations—including robot umpires—on the horizon.