Sephora Steps Up for Women’s Sports at AUSL Championship

Written By Kayla Lawson

Sephora is the presenting sponsor of the Athletes Unlimited Softball League (AUSL) Championship Series, taking place July 26–28 in Tuscaloosa, Alabama. The partnership includes branded broadcasts, in-venue signage, and digital activations, marking Sephora’s debut into women’s pro sports. It also extends to the upcoming AUSL All-Star Cup, where Sephora will host a glam suite during Media Day. This collaboration signals growing momentum behind AUSL, especially after MLB’s recent investment.

Kayla Lawson
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