Messi, Suarez, and MLS’ Jersey Kings: What 2025 Sales Reveal About the League’s Star Power
Inter Miami’s Lionel Messi continues to set the standard both on and off the pitch—leading MLS jersey sales for the third consecutive season, according to MLSstore.com, operated by Fanatics. His teammate, Luis Suárez, isn’t far behind, holding steady in the No. 2 spot for the second straight season.
The power duo’s popularity has helped Inter Miami tie with the Seattle Sounders for the most players (four each) represented in the top 25 jersey sales rankings—more than any other MLS club in 2025.
The top five jersey sales list also spotlights MLS newcomers making a splash:
Miguel Almirón, back with Atlanta United after his Premier League stint,
Hirving “Chucky” Lozano, fresh off his move to San Diego FC,
And veteran Darlington Nagbe of the Columbus Crew, who rounds out the top five.
In total, the top 25 includes athletes from 12 different MLS clubs and 15 nationalities, underscoring the league’s growing global appeal and diverse fanbase. As the official kit manufacturer, Adidas continues to benefit from this surge in player-driven jersey demand.
The numbers are clear: in 2025, the MLS brand is global, and its stars are more marketable than ever.
