AT&T Renews Longest-Running PGA Tour Partnership with Multiyear Deal for Pebble Beach Pro-Am

The PGA Tour is extending one of its most iconic and enduring partnerships. AT&T has officially signed a multiyear renewal as the title sponsor of the AT&T Pebble Beach Pro-Am, continuing a relationship that began in 1986—making it the longest-running commercial sponsorship on Tour.

The previous agreement expired after this year’s tournament, and recent one-year extensions had raised questions about the long-term outlook. However, the new deal—negotiated directly between AT&T and the PGA Tour without agency involvement—cements the telecom giant’s continued presence in the Tour’s elite Signature event lineup.

While financial details were not disclosed, Signature sponsorships have reached values of $25 million annually. By comparison, Truist is reportedly investing over $200 million over seven years in its own event sponsorship. Multiple sources estimate AT&T’s investment is in the same ballpark.

Notably, the 2026 PGA Tour schedule will shift slightly, with the Pebble Beach event moving two weeks later than its 2025 slot.

This renewal not only preserves a key partnership but reaffirms the PGA Tour’s commercial momentum in the high-value sponsorship space.