Hawks & Paze: Fintech Finds Its Jersey Patch

The Atlanta Hawks have inked a multi-year jersey patch deal with Paze, the digital wallet operated by Early Warning Services (also behind Zelle). For Paze, it’s the first leap into sports partnerships.

Atlanta’s fintech reputation and the Hawks’ focus on trust made the match natural. Beyond the patch, the partnership launches “Hawks Elite” networking events and small business education on digital transactions. Paze branding will feature in-arena, on broadcasts, and across major games like the Hawks vs. Lakers.