From Shark Tank to the End Zone: Dude Wipes Scores with Eagles’ Tush Push

Dude Wipes found the perfect partner in the Philadelphia Eagles’ infamous “tush push.” With the play under national debate, the irreverent brand jumped at the chance to align itself with a cultural sports moment. As the presenting sponsor, Dude Wipes now ties its challenger-brand humor to one of the NFL’s most recognizable plays, gaining exposure across digital, radio, and sampling platforms.

Though some sports properties hesitate to work with a bathroom-humor brand, the Eagles saw an authentic fit. Dude Wipes’ strategy is clear: lean into cultural relevance, embrace humor, and chip away at mainstream acceptance.