Walmart Becomes First-Ever El Clásico Partner

Walmart has signed on as presenting partner of La Liga’s legendary El Clásico, the storied rivalry between Real Madrid and FC Barcelona. The deal marks Walmart’s first big soccer push in the U.S. and Canada.

The partnership debuts Oct. 26 with fan events in Houston, including concerts, meet-and-greets, viewing parties, and co-branded merchandise. With El Clásico drawing 650M viewers worldwide, Walmart’s bet is clear: ride the soccer wave ahead of the 2026 FIFA World Cup.