Goodyear’s “Still. Always. Forever.” Campaign Drives Record Engagement

Goodyear’s ad “Still. Always. Forever.” is striking a chord with audiences. Featuring motorsports history, iconic brand moments, and set to Dr. Dre’s “Still Dre,” the campaign has delivered over 1.2B impressions and 670M completed video views. YouTube engagement hit record highs, with Likes in the 90% range. The spot also gained traction on TikTok (40M views) and Instagram (6.5M views).

The campaign boosted brand buzz by several points and increased search interest by 3–4%. With heavy ad buys around the NFL, NBA, MLB, and other sports programming, Goodyear is repositioning itself with a confident, human-focused brand voice.