ACC Gets Playful With Bobblehead Ad Campaign

The ACC’s third year of its “Accomplish Greatness” campaign takes a creative spin—this time using bobbleheads of mascots and cheerleaders. Partnering with Wasserman, the ACC designed spots that highlight school spirit across athletic, academic, and cultural traditions.

With 18 characters featured, collaboration with schools was key to capturing each mascot’s personality. The bobblehead concept was first pitched two years ago and marks a shift away from the traditional game-day highlight reels toward more playful, fan-first storytelling.