Celsius Powers Up NIL-Focused College Football Campaign

Celsius is fueling college football energy with its new “Live. Fit. Go” campaign. The national 30-second spot captures game day excitement—tailgates, marching bands, and mascots.

Individual 15-second ads highlight stars like Notre Dame’s Jeremiyah Love, Ohio State’s Caleb Downs, Michigan’s Bryce Underwood, and Clemson’s Cade Klubnik, offering behind-the-scenes looks at their lives.

With its first-ever NFL TV spot on deck this fall, Celsius is doubling down on football as a cultural touchpoint and expanding into new media channels.