EA Sports & Spotify Team Up for Campus Pregame Tour
EA Sports is partnering with Spotify on “Campus Pregame,” a college football tour promoting College Football 26 and curated Spotify playlists. The series hits four major matchups:
Georgia at Tennessee (Sept. 26–29)
Texas at Florida (Oct. 2–4)
Penn State at Ohio State (Oct. 30–Nov. 1)
Oklahoma at Alabama (Nov. 13–15)
Each stop features on-campus activations and celebrity showdowns streamed online. The debut faceoff: country artist Tucker Wetmore vs. streamer James Bordeaux.
EA Sports has not shared financial details or event partners yet.