EA Sports & Spotify Team Up for Campus Pregame Tour

EA Sports is partnering with Spotify on “Campus Pregame,” a college football tour promoting College Football 26 and curated Spotify playlists. The series hits four major matchups:

  • Georgia at Tennessee (Sept. 26–29)

  • Texas at Florida (Oct. 2–4)

  • Penn State at Ohio State (Oct. 30–Nov. 1)

  • Oklahoma at Alabama (Nov. 13–15)

Each stop features on-campus activations and celebrity showdowns streamed online. The debut faceoff: country artist Tucker Wetmore vs. streamer James Bordeaux.

EA Sports has not shared financial details or event partners yet.

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