Coca-Cola Returns to the Premier League with New 3-Year Deal

Written By Kayla Lawson

Coca-Cola is back in the Premier League game, announcing a three-year partnership starting with the 2025-26 season. The deal includes exclusive fan activations, center circle experiences, ticket access, and a role in the Premier League Summer Series.

The partnership kicks off with a major on-pack promotion across U.K. and Ireland retailers and spans multiple brands in Coca-Cola’s portfolio—including Coca-Cola Original Taste, Coke Zero Sugar, Powerade, and Smartwater.

This marks Coca-Cola’s return to the league after their initial 2018-22 run, signaling renewed focus on football-driven engagement across the U.K. market.

Kayla Lawson
Previous

 Goodyear Celebrates “The Goodest Day in Motorsports” with Blimps, Hats & History
Next

Lexus Expands Commitment to Lacrosse with Elevated PLL Partnership