Lexus Expands Commitment to Lacrosse with Elevated PLL Partnership

Lexus is deepening its relationship with the Premier Lacrosse League (PLL) as the 2025 season approaches, becoming the title sponsor for both the All-Star Weekend (July 4–5) and the End of Year Awards (September). The brand will also present ESPN’s upcoming original series Rabil’s Places, premiering June 4.

This expanded deal increases Lexus’ visibility across game broadcasts, stadium branding, fan activations, and custom content. Negotiated in-house by the PLL’s partnership team, the agreement was led by EVP of Sales & Partnerships Matty Lee and VP of Partnership Marketing Kristen Bandos, working closely with Lexus Media Manager Lisa McQueen.

Following the successful launch of the Women’s Lacrosse League and lacrosse’s Olympic return in 2028, PLL President Paul Rabil credits Lexus’ continued investment to the league’s global vision and digital presence. “We’re building a platform that excites brands who want to grow with us,” said Rabil. “Like the NBA in the ’90s, we’re laying the foundation for long-term, meaningful partnerships.”

Now entering its seventh season, the PLL continues to gain momentum with growing fan attendance and increasing sponsor interest.