Champs Sports Unveils Next-Gen Stores in Tampa and Portland

Champs Sports is stepping into the future with two new experiential store concepts in Tampa, FL and Portland, OR. These reimagined retail spaces are designed to elevate the in-person shopping experience with cutting-edge tech and athlete-driven storytelling.

From dynamic storefront displays and head-to-toe style walls to a kid-friendly zone with tablet shopping, the spaces are built for community and convenience. The in-store “Run Club” features 3D MySize foot-scanning technology for personalized fit recommendations.

Tied to its “Sport For Life” brand platform, the new stores also integrate visual content from NFL, MLB, and NBA athletes like Micah Parsons, Jaylen Waddle, Trea Turner, Francisco Lindor, and Aaron Judge.

While e-commerce continues to grow, SVP & GM Tony Aversa says their consumers still value a premium in-store experience—especially in locations with deep sports culture roots.

These two locations will act as test markets as Champs Sports considers expanding the concept more broadly across its global portfolio.