USAA Extends NFL Partnership with Global Focus

USAA has renewed its “significant long-term” sponsorship with the NFL, continuing its role as the league’s first and only “military appreciation” partner since 2011.

The extension keeps USAA as the presenting sponsor of the Salute to Service Award and adds a new 60-minute program showcasing the NFL’s military initiatives. USAA will also expand its presence at the league’s International Series, which features six games in Europe this season.

“The NFL has been a great way for us to reach our audience and elevate our awareness, even outside of the military,” said Ameesh Vakharia, EVP & Chief Strategy & Brand Officer at USAA.

In a crowded insurance category—where Nationwide also holds NFL rights—USAA continues to stand apart by authentically anchoring its platform in honoring service members and their families.