Title: “F1 The Movie” Sponsorship Pays Off for Expensify & SharkNinja

Expensify and SharkNinja are reaping rewards from their high-profile roles in “F1 The Movie,” which has grossed $555.5M worldwide. Expensify’s logo appeared on screen for 35 minutes, equating to 1.3B minutes of brand exposure—an unprecedented leap from their 2019 Super Bowl ad. The brand saw a notable jump in awareness among 18–54-year-olds. SharkNinja also credited the film for increased consumer activation, brand visibility, and even interest from real F1 teams. Both brands view the partnership as a long-term marketing win.