Manchester City & Puma Ink Historic $1.35B Kit Deal

Manchester City has extended its partnership with Puma in what’s believed to be the most valuable Premier League kit deal ever—worth up to $1.35 billion. The 10-year extension runs through 2034-35 and is valued at $135 million per season. The new deal continues a relationship that began in 2019 and will enable both brands to keep pushing creative and innovative kit designs.

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Sony Debuts Next-Gen NFL Coach’s Headsets: Built for Clarity, Built for Game Day