Formula E Taps MrBeast to Supercharge Global Reach

Formula E is leveraging YouTube megastar MrBeast to expand its fan base. The all-electric racing series, now 11 seasons in, faces stiff competition from Formula 1 and slowing EV sales. But CEO Jeff Dodds landed a game-changing ally: Jimmy “MrBeast” Donaldson, the world’s most-followed YouTuber with 423M subscribers.

Donaldson first connected with Formula E at the EVO Sessions in March, later striking a deal to feature his Feastables brand as the series’ official snack provider. His content — including a viral video where he raced a Formula E car against a cheetah — has driven nearly 700M views and $18.8M in media value for the series this year alone.

Dodds calls MrBeast “a friend of the family,” noting the influencer’s passion for Formula E and his ability to introduce millions to the sport. As Formula E eyes new manufacturers like BYD and Geely, and hopes for a U.S. entrant, this influencer partnership is proving to be a major spark for awareness and growth.