Arby’s Serves Up Sizzle at the NASCAR Chicago Street Race

Arby’s is going full throttle with its promotional efforts at the upcoming NASCAR Chicago Street Race. As a founding partner of the event around Grant Park, the fast-food chain is spotlighting its new $7.59 Angus Cheesesteak through a bold, multi-platform campaign.

From a national ad airing on TNT to immersive on-site experiences, Arby’s is turning heads—especially with its sponsorship of Rick Ware Racing’s No. 51 Ford, driven by Cody Ware. The car will sport a primary paint scheme featuring the new sandwich and the tagline, “Follow me for cheesesteak.” Ware will even debut in a quirky 15-second spot, hyping up the sub over race radio.

The brand’s footprint doesn’t stop at the car. Between Turns 10 and 12, fans will spot Arby’s branding, including bridges and trackside signage. Simultaneously, the chain is giving away 100,000 free cheesesteaks to rewards members, celebrating the sandwich made with shaved steak, bell peppers, onions, garlic aioli, and a toasted bun.

Arby’s CMO Jeff Baker summed it up best: “With a cheesesteak giveaway and a full track takeover, this activation reflects our fandom and enthusiasm for racing.”

Other race partners include Xumo and BlueCross BlueShield of Illinois.