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3 Ways Brands Can Capitalize on Sponsorships
Sponsorship, Marketing Brian Basloe Sponsorship, Marketing Brian Basloe

3 Ways Brands Can Capitalize on Sponsorships

In the sports and entertainment world, there is a multitude of relationships that exist for the purpose of strengthening the industry and making it more profitable in the long run. You would not be hard-pressed to identify many of these connections which can include contractual agreements between professional athletes, their agents, and interested teams, as well as media rights between leagues and broadcasting companies.

Despite the importance of these examples, there is no relationship type more crucial to the sports and entertainment industry than sponsorships. According to ESP Properties, total North American sponsorship spending in 2017 exceeded $23.1 billion and 2018 spending is projected to surpass $24.2 billion. Here are 3 ways brands belonging to any industry can capitalize on sponsorships to help maximize revenues.

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3 Reasons Ticket Management Platforms Are Essential for Venues to Maximize Revenue
Ticket Utilization , Sponsorship Brian Basloe Ticket Utilization , Sponsorship Brian Basloe

3 Reasons Ticket Management Platforms Are Essential for Venues to Maximize Revenue

The right ticket management platform can make a tremendous impact on a venue’s top and bottom lines. The fact remains that every venue would love nothing more than to fill more seats for every event because each attendee acts as a revenue component. The true inherent value of a ticket far exceeds its face value. Today, many venues routinely miss out on the numerous additional revenue streams associated with a ticket such as food, beverage, merchandise, and parking. Simply put, a suitable ticket management tool can provide support to each of these areas and enhance ticket utilization while creating more revenue for any venue.

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