CONCIERGE LIVE BLOG
3 Ways Brands Can Capitalize on Sponsorships
In the sports and entertainment world, there is a multitude of relationships that exist for the purpose of strengthening the industry and making it more profitable in the long run. You would not be hard-pressed to identify many of these connections which can include contractual agreements between professional athletes, their agents, and interested teams, as well as media rights between leagues and broadcasting companies.
Despite the importance of these examples, there is no relationship type more crucial to the sports and entertainment industry than sponsorships. According to ESP Properties, total North American sponsorship spending in 2017 exceeded $23.1 billion and 2018 spending is projected to surpass $24.2 billion. Here are 3 ways brands belonging to any industry can capitalize on sponsorships to help maximize revenues.
3 Reasons Ticket Management Platforms Are Essential for Venues to Maximize Revenue
The right ticket management platform can make a tremendous impact on a venue’s top and bottom lines. The fact remains that every venue would love nothing more than to fill more seats for every event because each attendee acts as a revenue component. The true inherent value of a ticket far exceeds its face value. Today, many venues routinely miss out on the numerous additional revenue streams associated with a ticket such as food, beverage, merchandise, and parking. Simply put, a suitable ticket management tool can provide support to each of these areas and enhance ticket utilization while creating more revenue for any venue.
3 Ways Brands Can Drive ROI from Their Ticketing Assets
Let’s face it…many brands allow as much as 40-50% of their ticketing assets go to waste every year. Tickets are a perishable asset meaning that once an event has passed then a ticket is worthless. However, with the help of the right ticket management platform, there is a solution to this problem. Simply put, tickets need to be seen as the valuable assets that they are, whether they are used for business or personal purposes within organizations. In order for brands to drive additional ROI from their tickets, they need to be able to target specific audiences. Through activating targeted audiences (employees, customers, suppliers, VIPs, prospects, wholesalers, etc.) and generating additional demand beyond traditional requests well in advance of a sporting or live entertainment event, brands can utilize their total ticketing assets while driving ROI. Here are 3 Ways in which brands can drive ROI by utilizing their ticketing assets.
3 Ways Ticket Management Platforms Differ in Today’s Market
There are numerous reasons why it is a wise decision for brands, businesses, and venues alike to partner with a platform to improve ticket management processes. However, it is crucial to realize that just as not all tickets are created equally, not all ticket management platforms are created equally either. For your reference, here are 3 ways ticket management platforms differ in today’s market.
Understanding Ticket Utilization For Corporate Ticket Management
Many companies are constantly trying to reach a high level of ticket usage or define what their goals are for ticket usage. We can help you evaluate your current ticket usage and provide our opinions on what your ticket usage currently is for your company. Concierge Live was built with the customer in mind. One platform.
Mobile Tickets Are Taking Over. How Soon? The Answer May Surprise You…
In the sports and event ticketing world, experts have long known that e-tickets will soon disappear as an option for ticket distribution to everyday customers and businesses. Professional sports teams, including the NFL’s Atlanta Falcons and Atlanta United FC of MLS, have already begun the transition from electronic to mobile tickets. Perhaps more surprising is the fact that the future of physical/paper tickets is now under major scrutiny as well.
Wasted Entertainment Assets are a Thing of the Past
With the millions of dollars brands spend on their sponsorship deals and the true cost of entertainment, there needs to be a more holistic approach to how entertainment assets are managed and measured. Today brands averages in upwards of 40%-50% waste when it comes to their ticketing assets, and that is a generous number.