Yerba Madre Scores Big: Becomes Official Sponsor of 2025 Concacaf Gold Cup

Yerba Madre, the beverage brand formerly known as Guayaki Yerba Mate, has secured its biggest partnership yet — signing on as an official sponsor of the 2025 Concacaf Gold Cup. The tournament, which runs from June 14 to July 7 across the U.S. and Canada, marks a major milestone in Yerba Madre’s sports marketing evolution.

While financial terms remain under wraps, a brand spokesperson confirmed this is Yerba Madre’s largest sponsorship to date. It builds on the company’s growing roster of sports partnerships, which already includes LAFC (MLS), Angel City FC (NWSL), and Vermont Green FC (USL League Two).

The agreement was facilitated by Soccer United Marketing on behalf of Concacaf. As part of the sponsorship, Yerba Madre will gain high-impact visibility through in-stadium branding during extra time via substitution boards, video displays, and live PA mentions. Fans can also expect to see the brand activating on-site — with Yerba Madre’s signature yellow cans available in VIP suites throughout the tournament.