Vuori Enters Pro Tennis with Jack Draper Partnership

California-based lifestyle brand Vuori is making a bold move into the world of elite professional sports. The company has signed a multiyear deal with ATP World No. 5 Jack Draper, marking its first major foray beyond athleisure.

The partnership includes Draper’s own signature line, designed for his on-court performance. Vuori founder and CEO Joe Kudla shared that the collaboration aims to give the brand technical credibility in tennis while boosting global awareness.

Draper, who recently left Nike after his contract expired, is debuting the partnership at the U.S. Open in the tournament’s revamped mixed doubles event. For Vuori, this is more than a sponsorship—it’s a statement of intent.