Texans & BMW Launch Ultra-Premium Clubs at NRG Stadium, A Hospitality Upgrade Your Ticket Strategy Should Match

Introduction

The Houston Texans and BMW are partnering to introduce new ultra-premium clubs at NRG Stadium, elevating the fan and hospitality experience with high-end spaces, exclusive amenities, and sophisticated branding. The expanded premium offerings aim to attract corporate partners and affluent guests alike at one of the NFL’s most iconic venues.

Enhancements like these raise expectations not just for what fans experience, but for how organizations manage and deploy their own hospitality assets tied to major events.

Why This Matters for Hospitality Programs

• Premium Experiences Are in Demand
  As venues elevate amenities, corporate hosts must keep pace with seamless, memorable guest experiences.

• Hospitality Is a Strategic Asset
  Tickets and premium access are more than perks; they’re tools for client engagement, employee rewards, and strategic relationships.

• Execution Must Match the Premium Positioning
  If your organization has access to high-value event inventory, managing it efficiently and intelligently is essential.

How Concierge Live Supports Elevated Hospitality

With hospitality programs growing in sophistication, Concierge Live helps organizations make the most of their event access:

Effortless Requesting & Approvals
Upload tickets, set permissions, and collect guest details so requests are fast and informed.

Custom Visibility & Control
Administrators decide what inventory users see and when, keeping access streamlined and secure.

Flexible Management for Any Audience
Segment seats by purpose — client entertainment, employee recognition, executive guests, and more.

CRM Integration
Link hospitality data with Salesforce for holistic insights.

Secure SSO Access
Employees and admins can view, request, and manage inventory by collaborating with us to provision SSO access to our site.

Advanced Analytics & Reporting
Track who used what, when, and how, with custom and automated reports that clarify your program’s ROI.

Concierge Live turns premium event access from a logistical burden into a strategic advantage, perfectly matched to elevated venues like the new BMW-backed clubs at NRG Stadium.