Minnesota United Adds First-Ever Jersey Sleeve Sponsor with KLN Family Brands

Written By Kayla Lawson

Minnesota United has landed its first-ever jersey sleeve sponsor, expanding its partnership with KLN Family Brands. The logos of KLN’s pet-focused brands—NutriSource Pet Foods and Finley’s Pet Treats—will appear on the right sleeves of the team’s home and away jerseys, respectively.

This expansion builds on a 2024 deal that made NutriSource the club’s first pet food sponsor. The sleeve sponsorship also extends to Minnesota United’s academy, MLS Next Pro, and unified teams. Additional assets include Finley’s branding at Allianz Field, a title match sponsorship each season, and activation around the club’s 10th anniversary.

KLN was represented by Agile Marketing Partners in the deal.

Kayla Lawson
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