LG Lights Up Mercedes-Benz Stadium in New Multiyear Display Partnership

Mercedes-Benz Stadium and LG Electronics USA have kicked off a multiyear partnership that will bring a cutting-edge visual experience to fans just in time for the world’s biggest soccer events.

As part of this collaboration, LG will install hundreds of advanced DVLED and LCD displays throughout the stadium. The centerpiece of the upgrade? A stunning 98-screen pitch-level LED ribbon board—marking LG’s first of its kind implementation in a U.S. sports venue. The immersive display will serve as a vibrant backdrop for all Atlanta United home matches.

The tech transformation doesn’t stop there. LG’s state-of-the-art displays will enhance key areas including the Gallagher Club, the Lounge at Molly B’s, concourses, and exclusive club spaces. This refresh is part of a broader initiative to elevate the in-stadium experience ahead of the 2025 Club World Cup and the 2026 FIFA World Cup.