Josh Allen Joins New Balance, Invests in Hometown Youth

Buffalo Bills QB Josh Allen has signed with New Balance after years with Nike. The deal goes beyond endorsements — Allen and New Balance are funding youth sports programs in his hometown of Firebaugh, Calif., ensuring kids can play regardless of financial barriers.

The move strengthens New Balance’s push into pro sports, following Allen’s summer hints wearing their cleats at minicamp. His other deals include Gatorade, Pepsi, Buffalo Wild Wings, and Snickers.