Joel Dahmen Teams Up with Sun Mountain for Content and Gear Collab

Written By Kayla Lawson

PGA Tour pro Joel Dahmen and caddie Geno Bonnalie have partnered with Sun Mountain Sports in a six-month deal that includes gear and content.

Dahmen will now carry a Sun Mountain bag and star in a five-part series called “Fore the Record,” which debuted this week on his social media.

The collaboration was executed in-house with support from Range Sports and produced by Unlisted Brand Lab. While Sun Mountain is widely known for bags and carts among amateurs, this marks a fresh play in pro-level visibility.

Kayla Lawson
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