Jeep Partners With The Snow League; Redefining Sponsorship Engagement in Action Sports
Introduction
Jeep has signed a multiyear global automotive partnership with The Snow League, the first professional league dedicated to snowboarding and freeskiing, founded by Olympic gold medalist Shaun White. The collaboration includes event sponsorship assets, on-site activations featuring Jeep vehicles, immersive fan experiences, and the introduction of a unique performance award, the Jeep “Biggest Air” Badge, recognizing the most progressive and impactful athletes at halfpipe events.
This deal represents more than logo placement; it shows how modern sponsorships are evolving around engagement, experience, and storytelling, elements that resonate deeply with both fans and brands in action sports.
About the Sponsorship: Jeep Meets The Snow League
Jeep’s role as global automotive partner activates across multiple dimensions of The Snow League’s debut season:
Immersive On-Site Engagement: Jeep will showcase vehicle lineups at key events in Aspen and Laax, giving fans firsthand experiences with the brand.
Performance Recognition: The new Jeep “Biggest Air” Badge honors athletes who deliver the most thrilling, high-impact moments, a fresh competitive element beyond traditional scoring.
Global Visibility: Athlete winners will wear Jeep patches, extending brand exposure through broadcast and digital channels.
Authentic Ambassador Role: Shaun White, founder of The Snow League, continues as a Jeep ambassador, reinforcing the alignment between the brand and action sports culture.
This partnership highlights the power of experience-centric sponsorship, where activation, fan engagement, and narrative all matter.
How Concierge Live Helps Turn Today’s Sponsorship Access Into Strategic Engagement
As sponsorships become more immersive and multi-layered, like the Snow League-Jeep deal, organizations that manage hospitality and live experiences need frameworks that go beyond spreadsheets and ad-hoc lists. Concierge Live helps transform hospitality from “admin work” into a strategic engagement tool:
Outcome-Driven Access Planning
We help you map your hospitality assets to broader business objectives, whether that’s client cultivation, employee engagement, or partner experiences, and align access with desired outcomes.
Structured Guest Tiers
Not all access should be treated equally. Concierge Live allows you to define guest tiers, assign privileges based on strategic priorities, and manage access with precision.
Multi-Touchpoint Engagement Tracking
Link hospitality activity with CRM, sales, and engagement systems so you can see how experiences correlate with long-term relationships and business KPIs.
Contextualized Reporting
Generate reports that go beyond simple attendance figures. Understand which audiences interacted with your sponsorship assets, how they engaged, and what actions followed, delivering insights that power smarter decisions.
Unified Experience Management
Whether guests request access via mobile or Teams manages approvals centrally, Concierge Live provides a seamless platform that brings clarity and control to your hospitality programs.
In today’s environment, sponsorships aren’t just about visibility, they’re about creating memorable experiences backed by thoughtful engagement strategy and measurable impact. Concierge Live ensures your program does exactly that.
