Infosys Expands AI at the Australian Open; What It Signals for Hospitality and Fan Experience Strategy
Introduction
The Australian Open continues to push technological boundaries, and in 2026 that includes expanded artificial intelligence deployments from global technology partner Infosys. AI is being used to enhance operational efficiency, provide real-time insights, and improve fan engagement across venues, setting a new standard for how major sporting events integrate technology into the live experience.
This evolution reflects a broader shift in how live sports events, and the organizations that support them, think about data, engagement, and hospitality. With fans expecting seamless digital experiences and brands seeking measurable impact, the execution behind high-profile sponsorships and event access programs has never been more important.
About the Expanded AI Deployment at the Australian Open
Infosys is expanding its use of AI technology at the Australian Open to:
Improve venue operations and logistics through automated analytics and performance insights
Enhance fan experience with personalized information, seamless digital touchpoints, and enriched data streams
Deliver smarter insights to partners and sponsors, enabling real-time feedback loops during the event
By integrating AI at multiple touchpoints, the tournament enhances the real-time experience for fans on the ground, while also providing partners with actionable engagement data that can inform strategy and measurement.
Why This Matters for Hospitality & Engagement Programs
In an era where technology is reshaping how fans connect with sporting events, organizations managing hospitality and sponsorship activations need to consider not just access but experience, and equally, insight. AI-driven technologies reveal patterns, preferences, and real-time engagement signals that can significantly elevate how hospitality is deployed and evaluated.
Concierge Live helps organizations modernize the way they manage hospitality inventory and use data to drive outcomes:
Dynamic Inventory Visibility
Configure who sees what access, whether clients, employees, partners, or special audiences, based on engagement priorities, event location, or CRM insights.
Engagement-Driven Workflows
Track usage patterns and integrate hospitality engagement with CRM systems to uncover who your most engaged audiences are, and what experiences are driving that engagement.
Context-Aware Access Distribution
Align hospitality access with data-informed activation environments, for example, at major live events, festivals, or multi-day experiences where specific sponsorship narratives matter most.
Personalized Reporting & Measurement
Generate custom and automated reports that visualize not just attendance, but meaningful engagement, showing how hospitality access maps back to defined objectives like relationship growth, retention, or partner satisfaction.
Strategic Alignment Across Teams
Connect insights with broader organizational systems so marketing, sales, HR, and sponsorship teams are aligned around consistent engagement metrics and outcomes, not siloed spreadsheets.
AI at live events is amplifying the importance of contextualized engagement, and the teams that succeed will be the ones that marry access with data, activation, and hospitality strategy.
Conclusion
Infosys’ expanded AI deployment at the Australian Open marks another step toward a data-empowered future for live sports. For brands and organizations that manage hospitality and premium access, the underlying lesson is clear: technology can tell you what’s happening, but you need the right systems to turn that data into action and impact.
Concierge Live helps you bridge that gap.
