Hornets Partner with Honeywell: A Reminder That Sponsorship Value Lives Beyond the Logo
Introduction
The Charlotte Hornets’ new partnership with Honeywell highlights a familiar trend in modern sponsorships: brands are looking beyond logo placement and focusing on meaningful engagement, measurable outcomes, and real-world activation.
As sponsorships evolve, one area continues to deliver outsized value: live experiences. Whether it’s hosting clients, rewarding employees, or engaging partners, access to games and premium hospitality remains one of the most effective tools sponsors have to build relationships.
But as sponsorship portfolios grow, so does the complexity of managing tickets, guests, approvals, and reporting.
That’s where Concierge Live comes in.
Hornets × Honeywell Partnership Highlights
Official Building Automation Partner: Honeywell joins the Hornets as their exclusive partner for building systems.
AI‑Powered Venue Systems: Advanced energy management, security, and life‑safety technologies implemented at the Spectrum Center and Novant Health Performance Center.
Premium Spaces Named: Spectrum Center’s event level carries the Honeywell name.
Smarter & Safer Venues: Partnership focuses on enhanced fan experiences, operational efficiency, and connected facility management.
How Concierge Live Supports Sponsorship & Hospitality Programs
Concierge Live helps organizations turn ticket inventory into a strategic asset by:
Streamlining ticket requests and approvals across teams
Giving administrators full control over who sees and accesses inventory
Supporting flexible use cases like client hospitality, employee rewards, and prospect engagement
Capturing attendee and ticket-level data to understand usage and ROI
Providing clean, consistent reporting that aligns with stakeholders
Sponsorships like the Hornets X Honeywell deal reinforce an important truth: the experience matters as much as the exposure. Managing those experiences well is what separates good sponsorships from great ones.
