CeraVe Partners with the NBA: Authentic Branding Meets Modern Sponsorship Strategy
CeraVe has signed on as the Official Skincare and Haircare Partner of the NBA, extending its “Head of CeraVe” campaign featuring Anthony Davis. The partnership highlights the brand’s mission to make skincare relatable, emphasizing that even top athletes face everyday challenges.
Key Insights:
Authenticity Wins: CeraVe connects its message to real experiences — making athletes approachable and fans engaged.
Natural Brand Alignment: The NBA’s platform gives CeraVe a way to reach a diverse audience with genuine storytelling.
Campaign Evolution: Building from celebrity endorsement to official league partnership reflects a shift toward deeper, more integrated brand relationships.
Concierge Live Insight: Bringing Sponsorships to Life Through Smart Operations
CeraVe’s new NBA partnership proves something powerful: authenticity works best when it’s supported by structure.
Behind every great sponsorship story — from influencer campaigns to courtside activations — there’s a complex web of logistics, approvals, and guest experiences that must work seamlessly.
That’s where Concierge Live comes in.
We give brands and rights holders the operational infrastructure to make these partnerships feel effortless on the surface — while managing everything underneath with precision:
Visibility into every activation — know where assets are used and how they perform.
Streamlined guest engagement — manage thousands of invitations, tickets, and passes in one secure hub.
Real-time accountability — track who attended, what was spent, and what outcomes were achieved.
Scalability for every partnership size — from single events to global league deals.
In today’s sponsorship landscape, creativity and authenticity grab attention — but organization, compliance, and measurement sustain it. Concierge Live ensures your operations are as strong as your message.
