As NFL RedZone Adds Ads, Brands With Hospitality Assets Should Double Down on Access Management

Introduction

Recently, the NFL added commercials to RedZone, a big shift for a channel long known for “seven hours of commercial-free football.”

Specifically: in Week 13, RedZone aired 8 double-box ads, 8 graphic banner ads, plus a 30-second double-box for a top sponsor, all during the Sunday broadcast.

Why does this matter beyond sports media? Because as leagues and media rights evolve, layering sponsorships, ads, and branding, the value of hospitality access, premium tickets, and client experiences becomes more strategic and more important than ever.

What RedZone’s Change Tells Us About the Business of Sports Access

• More monetization pressure = more demand on hospitality assets. As media owners find new ad-revenue streams, sponsors and rights-holders will increasingly depend on hospitality, tickets, suites, and experiences to deliver value beyond just exposure.

• Fans accept “stop-gap” ad formats, but hospitality remains a differentiator. RedZone is using split-screen “double-box” ads, so live action isn’t interrupted. Yet VIP boxes, suites, and in-stadium experiences still stand out.

• Brands need robust systems to manage growing complexity. With more revenue streams, more stakeholders, and more guests, from sponsors to partners to clients, manual ticket management becomes risky and inefficient.

How Concierge Live Lets You Capture Value When Access Matters Most

If you manage tickets, VIP seats, or hospitality assets, now’s the time to make sure you’re handling them with precision. Concierge Live provides:

• Structured Allocation for High-Value Guests
  Distribute access strategically: top clients, partners, high-potential prospects, not randomly or manually.

• Seamless Guest Workflow
  Automated invitations, approvals, digital delivery, no more spreadsheets, no more chaos.

• Transparent Usage & ROI Tracking
  Know who used seats, who didn’t, and measure outcomes. Especially helpful when hospitality becomes part of sponsorship ROI.

• Compliance & Auditability
  Maintain clear records showing how access is used, essential when hospitality is tied to sponsor commitments or client promises.

• Scalable Hospitality Programs
  Whether you host 10 or 1,000 guests per event, Concierge Live scales with you.

Conclusion

RedZone’s pivot to ad-driven programming underscores a larger trend: as monetization in media grows, hospitality access becomes a critical differentiator for sponsors and brands.

For organizations managing event assets, now isn’t the time to wing it; it’s the time to get systems in place. Concierge Live helps you turn ticket access into strategic value, not just perks.