Will you watch Super Bowl LII for the game or the commercials?
If you were to pose this question to 100 random people on the street, odds are there would be a significant portion only interested in the ads, especially if you are talking to Minnesota Vikings and Jacksonville Jaguars fans (sorry, we couldn’t resist). Super Bowl commercials are just as legendary as the game itself and we have witnessed many truly memorable ones over the years. Before you prop your feet up on the couch and dive in to that chili on Sunday ahead of the new slate of commercials, let’s take a walk down memory lane, shall we? Here is our list of the Top 5 Super Bowl Commercials in History…
1. Old Spice – The Man Your Man Could Smell Like, 2010
In need of a major branding facelift, Old Spice and its parent Procter & Gamble turned traditional marketing upside down in 2010 with this ridiculously genius ad campaign revolving around its men’s hygiene products. Experts consider this to be the benchmark of Old Spice’s reinvigoration as Super Bowl viewers went crazy over its creativity and memorable absurdity.
2. Chrysler – Imported from Detroit, 2011
The Super Bowl is famous for debuting commercials that have American or patriotic themes, and Chrysler’s ‘Imported from Detroit’ was no exception in 2011. The voiceover was inspiring. Famous rapper and Detroit native Eminem was featured driving a brand-new Chrysler. What more could you ask for? Although the city of Detroit and its local businesses have endured a rough history at times, few can argue against the positive impact this spot had on both Chrysler’s resurgence and the portrayal of American values nationwide.
3. Betty White – Snickers, 2010
There are few things that fit together more than football and Betty White, right? Snickers presented this winning combination in 2010 as part of its “You’re not you when you’re hungry” campaign. Naturally, anything involving Betty White goes viral and Snickers understood this fact. We think it goes without saying that Snickers satisfied our hunger for comedic gold during Super Bowl XLIV (We’ll see our way out…).
4. Nike – Michael Jordan and Bugs Bunny, 1993
Speaking of winning combinations, NBA legend Michael Jordan and Looney Tunes’ Bugs Bunny teamed up for a Nike Super Bowl ad in 1993 as a precursor to everyone’s favorite basketball movie, Space Jam. “This could be the beginning of a beautiful friendship” could not have been greater foreshadowing for the duo of Air Jordan and Hare Jordan as well as MJ’s long and prosperous relationship with Nike.
5. Budweiser – Whassup?, 1999
Whasssuuuuupppp? In all seriousness, has there ever been a more memorable ad campaign than Budweiser’s genius ‘Whassup?’ series? Perhaps the most innovative characteristic of these ads was how the celebration of male camaraderie had the spotlight rather than Bud beer itself. Traditionally, of course, the focal point of any spot is the product or service. From a broader perspective, however, the sheer amount of noise and memorable moments these commercials created did more than enough to market Budweiser and keep the brand at the top of every dude’s mind.
Is your top 5 different from ours? Comment below with your own favorite commercials. Enjoy Super Bowl LII!