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Client Spotlight Series: Volume Two – Citrix

Our next Client Spotlight features the software company, Citrix. We had the opportunity to sit down with Azra Burden who is the sponsorship program manager and has been with the company for over a decade. Citrix has become increasingly involved in driving sponsorships with well-known sports franchises, including a technology-based relationship with the Red Bull Racing Formula 1 team. As a result, read more

Client Spotlight Series: Volume One – Sport Dimensions

Our very first client spotlight is Sport Dimensions, a sports marketing and activation agency based out of Englewood, Colorado. Austin Schneider, Marketing Manager at Sport Dimensions, took the time to sit down with us and dive in to what ticket management means to the agency. Austin began by providing more detail into the mission of Sport Dimensions and how the agency adds value to its clients. S read more

2018 NCAA March Madness – Final Four Takeaways

Apr 3, 2018

This year’s NCAA Tournament has come to a close. Following countless upsets and surprise results, it was the last remaining #1 seed that dominated the final to be crowned the new National Champion. Villanova has now cemented itself as the premier college basketball program in the country with a second title in three years. Before we officially wrap up March Madness, let’s highlight four takeaw read more

2018 NCAA March Madness – Sweet Sixteen and Elite Eight Roundup

Mar 27, 2018

What is the one statement that every competing school and their fans in this year’s March Madness can agree on? This has been no normal tournament. ESPN reported that less than 0.01% of all brackets correctly predicted the Final Four of: Michigan – ‘The Team on Fire’ Loyola Chicago – ‘The Cinderella Story’ Kansas – ‘The Powerhouse’ Villanova – ‘The Favorite’ Before the Fi read more

2018 NCAA March Madness – Questions to Recap the First Two Rounds

Mar 20, 2018

*Inhales and exhales deeply* Is there any argument against why we call March Madness, well, March Madness? Odds say no. Did anyone see this year’s results from the first and second rounds coming? If you say yes, then you are either a magician or from the future or both. Now that we have had a day or so to let it sink in, let’s take a deep breath and discuss a few questions as we look ahead to read more

NCAA March Madness: A Digital Marketing Dream

Mar 12, 2018

Picture this: workers in offices all across the United States are distracted by something on their computers, mobile phones, and televisions. Yes, we know what you are thinking: this occurs every day. However, one annual celebration brings our obsession with technology to a whole new level. Groundhog Day? Nope. Cinco de Mayo? Try again. International Carrot Day? Not quite. The answer is the NCAA B read more

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