NCAA March Madness: A Digital Marketing Dream

Mar 12, 2018

Picture this: workers in offices all across the United States are distracted by something on their computers, mobile phones, and televisions. Yes, we know what you are thinking: this occurs every day. However, one annual celebration brings our obsession with technology to a whole new level. Groundhog Day? Nope. Cinco de Mayo? Try again. International Carrot Day? Not quite. The answer is the NCAA B read more

3 Ways Brands Can Capitalize on Sponsorships

Mar 5, 2018

In the sports and entertainment world, there are a multitude of relationships that exist for the purpose of strengthening the industry and making it more profitable in the long run. You would not be hard-pressed to identify many of these connections which can include contractual agreements between professional athletes, their agents, and interested teams, as well as media rights between leagues an read more

Baseball Stadium full of fans

3 Reasons Ticket Management Platforms Are Essential for Venues to Maximize Revenue

The right ticket management platform can make a tremendous impact on a venue’s top and bottom lines.  The fact remains that every venue would love nothing more than to fill more seats for every event because each attendee acts as a revenue component.  The true inherent value of a ticket far exceeds its face value.  Today, many venues routinely miss out on the numerous additional revenue strea read more

Man Playing eSports

eSports North American Sponsorship to Grow From $113 Million to Over $250 Million by 2020

Dec 12, 2017

eSports overall revenues are set to hit about $693 million this year up from $493 million in 2016.  Furthermore, eSports overall revenues are set to hit about $693 million this year up from $493 million in 2016. Furthermore, eSports revenues via sponsorship should grow to over $1.5 billion by 2020. How and why is the eSports industry growing so fast? First, let’s cover what eSports represents read more

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