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NCAA March Madness: A Digital Marketing Dream

Mar 12, 2018

Picture this: workers in offices all across the United States are distracted by something on their computers, mobile phones, and televisions. Yes, we know what you are thinking: this occurs every day. However, one annual celebration brings our obsession with technology to a whole new level. Groundhog Day? Nope. Cinco de Mayo? Try again. International Carrot Day? Not quite. The answer is the NCAA B read more

3 Takeaways from the 2018 Pyeongchang Winter Olympics

Mar 8, 2018

Sunday marked the end to another memorable Winter Olympics as host Pyeongchang bid farewell to the rest of the world. We witnessed many spectacular performances and surprising results across every sport. Now that the Games have concluded, let’s take a step back, relax, and review three major takeaways from Pyeongchang 2018.   1. Norway Rules the Medal Count Three weeks ago, if you had predi read more

2018 Pyeongchang Winter Olympics – Week 2 Recap

Mar 6, 2018

The 2018 Pyeongchang Winter Olympics are almost near completion with the Closing Ceremony taking place this Sunday. The second week of competition has delivered even more spectacular performances, and it has been difficult for us to choose our favorite storylines. Here is a recap of some of the biggest and most surprising results from Week 2 in South Korea:   U.S. Women’s Hockey is Golden A read more

3 Ways Brands Can Capitalize on Sponsorships

Mar 5, 2018

In the sports and entertainment world, there are a multitude of relationships that exist for the purpose of strengthening the industry and making it more profitable in the long run. You would not be hard-pressed to identify many of these connections which can include contractual agreements between professional athletes, their agents, and interested teams, as well as media rights between leagues an read more

2018 Pyeongchang Winter Olympics – Week 1 Recap

Feb 15, 2018

Week 1 Recap: The Olympic Torch was lit in Pyeongchang last Friday night in spectacular fashion and not even freezing temperatures could bring down the electric atmosphere. From nail-bitingly close finishes to unexpected upsets, the first week of the 2018 Winter Olympics has been action-packed. Let’s highlight some of the results…   1. 17-year-old American Blows Away Slopestyle Snowboardi read more

Hockey Game

Four Storylines to Follow During The 2018 Winter Olympics

Feb 8, 2018

The 2018 Winter Olympics in Pyeongchang, South Korea are expected to deliver many incredible performances and sporting memories. Let’s take a look at four of the most prominent storylines to follow as the Games kick off this weekend: 1. How Many Gold Medals Will Mikaela Shiffrin Win? Four years ago, in Sochi, young American skier Mikaela Shiffrin took the world by storm as she became the you read more

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